Content Strategy

persuasion dance crew

From Student Organization to Scroll-Stopping Brand

I led a full Instagram rebrand for a university hip-hop dance team, transforming the account from an amateur student organization into a recognizable, culturally relevant brand.

By developing a cohesive visual identity, trend-forward creative direction, and a distinct brand voice, I created a feed that felt bold and interactive.

The refreshed feed strengthened the team's presence both on campus and online, and established the page as a destination rather than a bulletin board.

Before:

After:

Content Highlights

Working with limited assets (shaky iPhone videos and event snapshots), I transformed everyday content into premium social creative.

Using AI photo-editing tools, layered textures, editorial-inspired layouts, and thoughtful visual hierarchy, I produced a feed that felt polished without a production budget. 

Reels + selected client content

Girls Girls Club x Nashira | Event Promotion

Persuasion Dance Crew | Event Promotion